Digital Self-Publishing Success Story

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  • Saturday, March 5, 2011
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  • Michael G. Isinger
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  • Ever wondered how you can make some money out of your knowledge? Already tried the traditional infobusiness and it didn't sell as much as you'd expected? Well, maybe it's time to consider some new ways: publish ebooks--for real this time. Meet Amanda Hocking. She's 26 years old and lives in Austin, Minnesota. And she has been some kind of a media hype lately, because she sells 100.000+ books a month. None of which have been published traditionally.

    Amanda has written a total of 19 books up to now, but with no success. No publisher was willing to publish her works the traditional way. So in April 2010 she started publishing on her own. She chose the ebook plattforms offered by Amazon, Barnes & Noble, Apple, and Smashwords to do so. Since then she has published 9 out of her 19 books on those sites and all of her published full-length novels are now available in both ebook and paperback. Three of her full length novels are priced at $.99 in ebook, and her novella is priced at $.99. The other five books are priced at $2.99. All her paperbacks are priced at $8.99 and $9.99. So far, she has sold over 900.000 copies in under one year--still not published traditionally!

    Start Your Infobusiness Now--For Real

    If you’re an infobusiness entrepreneur, you get to sell books at a price way, way lower than what a traditional publisher can sell at. And yet you make more money, because your only costs are to an ebook and cover art designer (whereas the traditional publisher has to support a legacy system, plus the traditionally published author gets a 30% cut, while you get 70%).

    In the meantime, readers are more inclined to buy your knowledge, even if you’re an unknown author, simply because your book prices are cheaper. So you get high sales, low ebook prices, but high revenue once you’ve hit sufficient scale. And the best thing is that it’s infinitely scalable: your ebooks are out there, getting sales every single day. No shelf-space, no print runs to worry about.

    And the best thing: With the rise of ebook readers such as Amazon's Kindle, smart phones and other devices, you don't even have to set up your own online store anymore. Just stop by Amazon, Barnes & Noble, Apple, and Smashwords and sign up as an author. The only website you need is a blog which can easily be set up. So, forget about PDF ebooks, salesletters, promo emails, and saslespages. All you need is a word processor and people who can create ebooks in the epub, mobi and/or Kindle file format. Niche publishing at its simplest. What are you waiting for?

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