Do I Need A Website For Online Marketing?

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  • Sunday, March 13, 2011
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  • Michael G. Isinger
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  • Do you want to start your own online business but you don't have enough experience or capital to start it? Don't worry, there are a lot of other online marketing options for you to start with. One of these options, and shall I say the best, is affiliate marketing.

    Affiliate marketing provides first time online marketers like you the chance to market something online even without having your own product to sell. All you have to do is to sign up with an affiliate marketing program, which is usually owned by an online merchant or retailer, and start picking the products you want to promote. As an affiliate, you are paid by the merchant for your services on a commission basis, that is whenever you have directed a visitor to the merchant's site and the visitor actually buys something.

    Becoming an affiliate in an affiliate marketing program is often quick and easy, and for most affiliate programs, signing up is also free. But despite these and all the benefits being promised by affiliate programs, many people are still hesitant to get into affiliate marketing. One of the reasons why a lot of people remain so is the lack of a website to start marketing the affiliate products with. This now leads us to the question of whether a website is required for affiliate marketing or not.

    Many people say that one can do affiliate marketing even without a website to start with. Actually, one can really start promoting and marketing affiliate products even without a website; and there are a lot of ways to do this. In fact, many affiliate marketing strategies that lead to success can be executed without a website. Among these strategies are email marketing, offline promotions, writing ebooks, and engaging in online discussions like forums, chats, message boards and others.

    Email Marketing

    Email marketing, or maintaining email lists, is actually the most popular affiliate marketing strategy that doesn't require the affiliate to maintain a website. In this affiliate marketing strategy, what you basically do is maintain a list of your prospective customers and provide them with articles that are relevant with the affiliate products and programs you are promoting. Articles that you provide don't have to be promotional, for many individuals find such types of email annoying. Rather, it would be better if you provide them with something informative and just add small text ads that link to your merchant's site.

    Offline Promotion

    There are many ways on how you can promote your affiliate products offline. Among the common channels used for such promotions are classified ads, brochures and flyers. Classified ads would generally work better compared to the other two because classified ads in periodicals often get a wider audience.

    Writing Free Ebooks

    If you have a knack in writing, ebooks can be the best way for you to promote your affiliate products in the absence of an actual website. Just like in emails and newsletters, your readers would better appreciate your ebook if it is not too promotional but rather informative. Be sure, however, to make the contents relative to the actual affiliate products you are promoting. And just like in email marketing, you can place text ads or banners somewhere near the end of your ebook that links to the merchant's site.

    Online Discussions (Forums, Chats, Message Boards, etc.)

    With or without a website, you just can't ignore online discussions because they are great venues for marketing your affiliate products. In chats, forums, message boards, and discussion boards with topics related to your products, you can easily find people who may be interested with the products you are promoting.

    The Bottom Line

    With all these strategies, it may appear that one really doesn't need to have a website to start marketing affiliate products and promoting affiliate programs. Well, starting in an affiliate program without a website may be easy, but getting successful without a website is another thing. While one can actually gain enormous success in affiliate marketing even without a website, it is a rare instance that "newbies" can reach the same levels of success.

    Having a website is not really a pre-requisite in entering into an affiliate program, unless otherwise the program owner would require you to have one. But while this is so, I would still recommend that you have for yourself a website, if not now, then maybe at a later time. Having a website creates a lot of advantages in affiliate marketing. For one, it provides you a place where you can creatively promote not only one of your affiliate products but all of your affiliate products. With a website, you can also advertise your affiliate products to a wider market.

    Again, having a website is not a requirement in affiliate marketing. But with the advantages that a website can provide, I'd rather have one for myself and make affiliate marketing a lot easier for me.

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