Online Marketing for Beginners

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  • Sunday, March 6, 2011
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  • Michael G. Isinger
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  • Online marketing for beginners is somewhat of an oxymoron. This is because while in theory the concepts behind online marketing might be quite simple, executing effective strategies can be extremely difficult. This can even be tough for those who are quite experienced in the world of marketing. With this in mind, this article will attempt to explain the concept of online marketing for beginners and will outline some basic strategies which can help a business owner to launch his own online marketing campaign. We will cover concepts such as creating a website, placing banner ads, sending out email newsletters, orchestrating an email marketing campaign and optimizing your website for search engines.

    Your Website

    One of the most basic steps for starting an online marketing campaign is to create a website. If you don’t have a website or have a poorly designed one you should consider creating one or re-designing it to adequately market your products or services. If you don't have (enough) experience in web design, there are a number of software packages which make it simple for those with no design experience to create a functional website. However, hiring a web designer is worthwhile because he can create a website which is attractive, functional and suitable to your products and services. He can also help you include more advanced features on your website.

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    Banner Ads

    Banner ads are another popular option for advertising your business on the Internet. Banner ads are advertisements which typically appear along the top of a website but it may also include smaller ads in other locations. Banner ads typically include graphics and text which entice Internet users to click on the advertisement. Once a user clicks on the ad, they are directed to your website. This type of advertising can be very effective when care is taken to place the advertisements on high traffic websites which attract an audience who may have an interest in your products. The most popular service is AdSense by Google, which is dead simple to use.

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    Email Newsletters

    Sending out email newsletters can also be a part of an effective online marketing strategy. An email newsletter is essentially an email that contains a variety of information including informative articles, useful quizzes, relevant advertising or any other information which is deemed worthwhile for the recipients of the newsletter. The importance of these newsletters is that they can be used as marketing tools which are not viewed by the recipients as an advertisement. One way to do this is to incorporate links or other soft sale approaches into the copy of the newsletters. However, care should be taken to keep these references minimal so the newsletter is not viewed as spam.

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    Email Marketing Campaigns

    Email marketing campaigns are another essential part of a successfull online marketing campaign. Email marketing essentially involves sending out emails to a group of individuals who may be interested in your products and services. Be careful in sending out these emails to avoid sending emails which are unsolicited and will be viewed as spam. One way to do this is to only send out the emails to users who have opted in on your email mailing list. Another way is to provide value in the emails as opposed to just including advertisements. This can be done by offering relevant advice in your emails and other useful information which may be of interest to the recipients of the email.

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    Search Engine Optimization (SEO)

    Finally, optimizing your website for search engines is a critical aspect of an online marketing campaign. Search engines rank websites according to quality and relevance for particular search terms. Many Internet users appreciate the effort by search engines and use these search engines to find the best websites on a particular subject. This means the Internet users are likely to only visit websites which rank well with search engines. Therefore if your website is not ranked high enough, you are not likely to generate a great deal of traffic from Internet users who use search engines to find relevant websites. Top ranking websites are likely to obtain the most traffic from search engines and all websites falling on the first page of the search engine results will likely enjoy some degree of success in improving their traffic.

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