Creating and communicating best customer values can increase the number of customers. The steps taken and resources utilized to maintain existing customers and get new customers fall under marketing management
Before deciding about a marketing strategy
Company analysis highlights the cost structure and resources of the company and cost position when compared to competitors. The accounting executives use it to learn about the profit earned by a particular product. From time to time, audits are conducted to study about the strengths of various brands of the company.
Marketers using competitor analysis build detail customer profiles
The marketing management to do marketing analysis carries out marketing research. The most common of such researches are qualitative marketing research, quantitative marketing research, experimental techniques and observational techniques.
After all the studies and researches are conducted, its easier for the marketing manager to make strategic decisions and they then can design a marketing strategy
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Power3Marketing is an online membership training center where David Bocock and Jennifer 'PotPieGirl' Ledbetter are spilling all their techniques and secrets about local online marketing. Power3Marketing.com »
Over 2000 business plans including - 40 spreadsheets, over 60 word documents, over 10 business audio files, 3 video tutorials previosuly sold for $100+, 10 articles on business on the web and 1 year free web hosting ... plus more bonus stuff »
Powerful new software tool uncovers hot untapped niche markets that have been completely overlooked by the masses. Learn more »
2 comments:
I feel you hit on some exellent points, but I think you totally missed the social media marketing tool that is now in play for so many businesses. Social media hubs have become hotbeds for marketing and if they are done correctly will yield much better results than a standard marketing approach. So in review, good article, add some pieces of the social media marketing and you have a great article.
@f22cbc24-54d3-11e0-b46e-000bcdcb2996: You've got a point there! I'll see to it, that there will be some articles about social media marketing, too.
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